Writing
Practical writing for school operators
Short, opinionated, no fluff. Trial conversion, belt tracking, owner reports, retention, and switching software without breaking the school.
- Metrics that matterAugust 11, 20267 min read
Trial-to-enrolled conversion benchmarks for martial arts schools
What's a good trial conversion rate? Here is what we see across schools, by size, by program, and by lead source.
- Metrics that matterJune 23, 20267 min read
Why your failed payments are costing more than you think
Card networks decline 1 to 3 percent of recurring charges every month. Most are recoverable. Most schools don't recover them.
- Metrics that matterJune 9, 20269 min read
The 10 numbers every martial arts school owner should know weekly
Most owners check revenue. The other nine numbers tell you whether next month's revenue is going to be there.
- Metrics that matterMay 26, 20267 min read
The real cost of a missed trial follow-up
One missed follow-up looks small. The annualized cost across a school's worth of trials is the most underestimated line item in the business.
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