Martial arts lead management
Trial students stop disappearing.
Every lead lands in your pipeline. Every trial is scheduled, reminded, and followed up. If a student doesn't book a second class, your staff sees it the next morning. Not a week later.
Most schools lose $20k to $40k a year to forgotten trial follow-ups. The math is brutal: at $150 a month, ten lost trials is $18,000 over a year.
Lead pipeline
Last 30 daysNew
23
Web form, walk-in, referral
Trial booked
14
Scheduled, reminder sent
Trial done
9
Attended, follow-up due
Enrolled
8
Membership active
Jamie Park
Trial done · 3 days ago
Olivia Reyes
Trial booked · Thursday
Casey Lin
Enrolled · Welcome sent
Sam Diallo
New · Web form 5m ago
Why leads slip
Forgotten follow-ups are the most expensive line item in your business
A martial arts school with a 60% trial-to-enrolled rate that loses two trials a month to forgotten follow-ups is leaving roughly $20,000 a year on the table. Multiply by your real numbers.
Trial booked, then nothing
Someone took the inquiry, scheduled the trial, and never followed through to confirm. The student no-shows and there's no record of the original conversation.
Trial done, no second call
Student attended, had a good time, walked out without a clear next step. Without a follow-up task in the system, the moment passes.
Two staff, same lead
Two team members reach out to the same prospect twice. The prospect gets annoyed. Or worse, neither follows up, each assuming the other did.
Lead lost in a group text
The inquiry came in by text or DM. Got triaged in a group chat. Scrolled away. Was never followed up. Lives in someone's phone forever.
The trial flow
From web form to enrolled, with no human chasing
The system runs the predictable parts. Your staff handles the conversations. Each step has a default rule you can tune.
First touch within 5 minutes
A new web-form lead lands in the pipeline. The system auto-creates a 'call back today' task assigned to your front desk.
Trial reminder, 24 hours and 1 hour out
Email plus SMS, with what to wear and what to expect. Reduces no-shows without any effort from staff.
Post-trial follow-up, day 1 and day 3
If the trial student doesn't book a second class within X days, a follow-up task is automatically created and assigned.
At-risk lead alert, day 7
Trial student went silent? The system surfaces them in the staff inbox before they're lost for good.
Conversion reporting
Finally know which marketing channel is paying you back.
Every lead carries its source, campaign, and UTM tags through to enrolled. You can see exactly which channel turns into students, not just clicks. If your Facebook ads are generating leads that never enroll, you'll know in two weeks.
- Trial bookings by source.
- Trial-to-enrolled conversion by source.
- Cost per enrolled when paid sources are tracked.
- Drop-off visibility at each stage.
This month
Trial conversion
Trials booked
14
this month
Trial show rate
86%
+4 pts vs last month
Trial → enrolled
57%
above 50% benchmark
Cost per enrolled
$38
across paid channels
By source
- Web form6 trials4 enrolled
- Walk-in4 trials2 enrolled
- Facebook ad3 trials1 enrolled
- Referral1 trials1 enrolled
Questions
What dojo owners ask about lead management
Web form, walk-ins, phone calls, referrals, paid ads with UTM tracking, and manual entry. Each gets a source tag automatically.
Stop losing trial students to a phone you forgot to check.
Book a 20-minute demo. We'll show you the pipeline, the trial flow, and what a real conversion report looks like with your numbers.